McKayla Smith Campbell
McKayla is a multifaceted fashion designer, creative director, and entrepreneur with a strong foundation in editorial storytelling, brand strategy, and market-driven design. Her work sits at the intersection of fashion, media, and business combining visual narrative, design, and leadership. Her background in marketing, fashion, and business management allows her to translate creative vision into cohesive brand identities, campaigns, and content that resonate across platforms. She brings a sharp fashion and editorial eye, strategic marketing mindset, and vibrant, forward- thinking leadership to every project she leads.
McKayla earned an Associate of Arts in Fashion Design and a Bachelor of Science in Business Management and Marketing from the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles. She further expanded her global and editorial perspective through studies at Istituto Lorenzo de’ Medici in Florence, Italy, where she immersed herself in art history and international fashion culture. Most recently, she completed a Master of Arts in Contemporary Fashion Design at the International Fashion Academy in Paris, France refining her approach to conceptual design, research, and fashion narratives.
In 2021, McKayla founded MACK SMITH; a fashion media and fashion design brand where McKayla produces editorial video, conducts interviews, develops visual storytelling, and designs original fashion collections that explore contemporary style and the people shaping fashion today.
Through her fashion media work, McKayla produces videos covering runway trends, red carpet fashion, style look books, thrifting culture, and educational fashion content while also conducting street style interviews and conversations with creatives across the fashion industry. Inspired by global fashion and cross-cultural research, she has conducted street style interviews in cities including Boston, Paris, Bangkok, Florence, Hanoi, and Kuala Lumpur. Through these conversations, she documents how individuals interpret personal style within different cultural environments.
In addition to her street style interviews, McKayla conducts in depth interviews with professionals across the fashion industry including designers, stylists, and producers where they share how they entered the industry and discuss their creative journeys. Through these interviews, she highlights individual career paths while offering insight and guidance for emerging creatives interested in pursuing careers in fashion.
Through her video-based fashion media work, she has built an engaged audience of over 1.51K subscribers and generated more than 300,000 cumulative views, creating a growing archive of fashion-focused visual storytelling.
Whether she’s designing a collection, producing editorial media, or building the next chapter of MACK SMITH, McKayla approaches every opportunity with creative ambition, cultural curiosity, and a drive to inspire.